What's Your G*A*M*E?!

A*M*E is the latest act to be signed up to Gary Barlow's Future Records and there are parts of me that can understand why, but parts of me that are pulling my hair out as to why the hell I've been subjected to this.

I'm going to start with the bit that is relatively plausible when it comes to music. It comes through twice within this single, called Ride Or Die - firstly at 0:42 and then again at 1:40, in which A*M*E sings really nicely. She sounds like Brandy Norwood in the prime of her career and that's actually really nice to hear once again, a proper pop/soul voice.
However, and it's a big one, the rest of the track is absolutely crap. The noises and alarms it makes are like some from the one which wakes me up in the morning on my phone. Her rapping is mediocre at best and doesn't even nearly hold up with the calibre of today's female rap artists, the lyrics are shoddy, unrealistic, impersonal and amateurish and then there's the video.
The video, I can't even explain. It's just the most childish thing you may have ever seen, like Rebecca Black has popped over to help out.
The epileptic fit inducing video features A*M*E on a toy horse/ dancing about in a green room to which they have plastered either blocks of every single colour under the sun on, weird and stupid imagery that has no relevance whatsoever or a selection of stars and arrows absolutely bloody everywhere for three and a half outstandingly long minutes.

My advice would be to drop the charades and focus on the brilliant and nostalgic voice that is embedded somewhere within this one. Are you riding or dying?
Paul.